The Office of Graduate Affairs seeks an Associate Director for Graduate Enrollment Communications to join its team. Reporting to the Associate Provost for Academic and Graduate Affairs, this position will provide leadership and support in advancing the University's graduate recruitment, enrollment, and reporting goals.

The Associate Director for Graduate Enrollment Communications will have a hands-on role in implementing strategic communication plans that drive and support annual graduate enrollment goals. The position works in collaboration with a variety of colleagues and constituencies across the University to meet enrollment and revenue goals for assigned projects.

The ideal candidate will be a collaborative colleague who possesses a strong blend of strategic, operational, and leadership skills in digital marketing communications, admissions initiatives, and results-based analyses. The Associate Director for Graduate Enrollment Communications will work on the implementation and continual optimization of communications and campaigns designed to generate and nurture quality leads, applicants, and enrolled students. This position will work primarily within Slate CRM to create and implement email and SMS communications to prospective students and will contribute significantly to the social media presence for the office. The incumbent will also be responsible for working in close collaboration with the Division of University Relations related to the design and production of targeted print materials (publications, postcards, letters, event invitations, posters, envelopes), mailings, emails, digital content, and text messages.

Duties and Responsibilities:

Communications:
• Manage and build email marketing strategies for segmented populations of the enrollment funnel
• Create and deploy automated communication flows (i.e. drip e-mail and text message campaigns). This includes but is not limited to developing content, scheduling releases of campaigns, identifying target audiences, proofing messages and monitoring campaign metrics and performance. Requires extensive use of CRM system (Slate).
• Create and maintain event campaigns in the CRM system (Slate)
• Collaborate closely with the Division of University Relations on a lead generation strategy.
• Develop and write content to support the entire graduate enrollment funnel process.

Analytics:
• Analyze campaigns and suggest more efficient strategies to boost return on investment.
• Determine email marketing KPIs and develop and present reports on a weekly to monthly basis.

Web and Digital:
• Provide content and oversight for various graduate website pages (position will be responsible for regular updates and collaborating with departments to obtain content).
• An understanding of how to create digital campaigns e.g. Google Keyword Search, Google Display, Video, and IP device targeting.

General:
• Participate in the development of print, video and other marketing collateral for graduate enrollment and collaborate with external and internal agents (staff, faculty, designers, photographers et al.).
• Works with the Director of Graduate Admissions and Recruitment and the Director of Graduate Affairs Operations & Information Systems to optimize CRM capabilities.
• Support all aspects of Graduate Operations and application processing, as well as the administration of Slate CRM.
• Build and maintain relationships with internal and external university partners.
• Remain current on trends and best practices in Slate CRM administration and recruitment communications.

Other duties and responsibilities assigned, as needed.

Required Qualifications:

Oral: Demonstrated ability to effectively communicate across a diverse population. Excellent public speaking skills, ability to present the University to prospective students and other constituencies. Strong written and verbal skills.
• Written: Excellent written ability. Proven ability to conceive and execute a robust communications campaign to prospective students.
• Experience: 3 – 5 years of relevant work experience, preferably in an enrollment management setting in higher education.
• Strong project management skills; ability to organize, prioritize, and meet deadlines. Ability to understand business processes and creatively use technology to improve upon them.
• Experience with Technolutions Slate CRM very strongly preferred. Must have prior experience working with CRM tools and Student Information Systems for the purposes of recruitment and student information tracking.
• Facility with all Microsoft Office Suite applications.
* Bachelor's degree

Desired Qualifications:

Written Communications:
• Ability to conceive and execute a communications campaign to prospective students.
• Excellent written and verbal communication skills required.

Oral Communications:
• Demonstrated ability to effectively communicate across a diverse population. Excellent public speaking skills, ability to present the University to prospective students and other constituencies. Strong written and verbal skills.
Master's degree preferred

Licenses and Certificates:

N/A

Salary Range:

64,000 - 88,000

Exempt/Nonexempt: Exempt

Physical Demands: General Office Environment

Special Instructions to Applicants:

Benefits Information: 

Full Time Benefits

Life today is complex. That’s why Seton Hall University offers a comprehensive package of benefits and programs to help you simplify and enrich your life.

These benefits are important elements of your total university compensation package. Benefits include but are not limited to bundled medical, prescription, and vision insurance, dental insurance, and life insurance, and retirement plan. More information is available at https://www.shu.edu/human-resources/benefits.html. 

Seton Hall University is committed to programs of Equal Employment Opportunity (EEO) and the principles of affirmative action.